The Rise of New Coke
In 1985, Coca-Cola introduced New Coke, a sweeter, smoother version of their classic soda. The backlash was immediate, with consumers preferring the original formula.
- New Coke was an attempt to revamp the brand
- It ended up being a huge failure
The Birth of Surge
In 1996, Coca-Cola launched Surge, a citrus-flavored soda that quickly gained a cult following.
- Surge was marketed towards teens
- Its popularity led to a loyal fan base