Definition and Purpose
A landing page is a standalone web page designed to convert visitors into customers by prompting them to take a specific action. A one-page website, on the other hand, is a single web page that provides an overview of a company, product, or service.
- Landing page: focused on conversion, specific action
- One-page website: provides general information, overview
Design and Structure
Landing pages typically have a simple design and structure, focusing on a clear call-to-action (CTA). One-page websites often have a more complex design, with multiple sections and a navigation menu.
- Landing page: simple design, clear CTA
- One-page website: complex design, multiple sections