Definition and Purpose
A landing page is a standalone web page designed to convert visitors into customers by prompting them to take a specific action. A website, on the other hand, is a collection of web pages that provide information about a company, its products or services, and other related topics.
- Landing page: focused on conversion, specific action
- Website: informative, multiple goals
Design and Structure
Landing pages typically have a simple design and structure, with a clear and concise message, a prominent call-to-action (CTA), and minimal navigation. Websites, by contrast, have a more complex design and structure, with multiple pages, navigation menus, and a broader range of content.
- Landing page: simple, focused design
- Website: complex, multi-page design