Why Instagram Creative Specs Matter
Understanding Instagram creative specs is crucial for creating visually appealing and engaging content. By optimizing your posts and stories, you can increase your reach, engagement, and ultimately drive more sales.
- Image sizes and formats
- Video specifications
- Story dimensions
Image Creative Specs
For optimal image display, follow these guidelines:
- Aspect ratio: 1:1 (square), 4:5 (vertical), 16:9 (horizontal)
- Resolution: minimum 1080 x 1080 pixels
- File size: maximum 10MB
Video Creative Specs
For video content, keep in mind:
- Aspect ratio: 1:1 (square), 4:5 (vertical), 16:9 (horizontal)
- Resolution: minimum 720p
- File size: maximum 100MB
- Duration: maximum 60 seconds