What Business Accounts Get on Instagram

Exclusive Features for Business Accounts

Did you know that business accounts on Instagram have access to exclusive features not available to personal accounts? These features can help you grow your brand, increase engagement, and drive sales.

What Do Business Accounts Get on Instagram?

  • Insights: Business accounts get access to Instagram Insights, a powerful tool that provides detailed analytics about your account's performance.
  • Shopping: With a business account, you can tag products directly in your posts and stories, making it easy for customers to purchase from your brand.
  • Swipe-up links: Business accounts can add swipe-up links to their Instagram stories, driving traffic to your website or landing page.
  • Instagram Live: Business accounts can use Instagram Live to connect with their audience in real-time, share behind-the-scenes content, and build brand awareness.

How to Create a Business Account on Instagram

Creating a business account on Instagram is easy and free. Here's how:

  • Go to your Instagram profile and tap the three horizontal lines in the top right corner.
  • Tap 'Settings' and then 'Account.'
  • Select 'Switch to Business Profile' and follow the prompts.

Once you've switched to a business account, you'll gain access to the exclusive features mentioned above. Use these features to grow your brand, increase engagement, and drive sales.

Frequently Asked Questions

What are the benefits of having a business account on Instagram?+

Business accounts on Instagram have access to exclusive features such as insights, shopping, swipe-up links, and Instagram Live.

How do I create a business account on Instagram?+

To create a business account on Instagram, go to your profile, tap the three horizontal lines, and select 'Settings' and 'Account.' Then, tap 'Switch to Business Profile' and follow the prompts.

What kind of content can I post on my business account?+

You can post a variety of content on your business account, including photos, videos, stories, and Live streams. Use this content to engage with your audience and promote your brand.

Ready to Get Started?

Browse our catalog of professional automation tools

Browse All Tools