Image Specifications
Instagram image specifications are crucial for ensuring your posts look great. Here are the key requirements:
- Aspect ratio: 1:1 (square), 4:5 (vertical), or 16:9 (horizontal)
- Resolution: Minimum 1080 x 1080 pixels
- File format: JPEG, PNG, or GIF
- File size: Maximum 10MB
Video Specifications
Instagram video specifications are also important for optimal performance:
- Aspect ratio: 1:1 (square), 4:5 (vertical), or 16:9 (horizontal)
- Resolution: Minimum 720p
- File format: MP4 or MOV
- File size: Maximum 100MB
- Duration: Maximum 60 seconds
Post Specifications
Instagram post specifications include:
- Caption length: Maximum 2,200 characters
- Hashtags: Maximum 30 per post
- Tagging: Maximum 30 people per post