Definition of a Landing Page
A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its purpose is to convert visitors into leads or customers by encouraging them to take a specific action.
- It has a single focus or goal
- It is designed to prompt a visitor to take a specific action
- It is often used in conjunction with online marketing campaigns
Benefits of Using Landing Pages
Landing pages offer several benefits, including increased conversions, better targeting, and improved return on investment (ROI).