Understanding the Terminology
A landing page is a standalone web page designed specifically for a marketing or advertising campaign.
- It's where visitors land after clicking on a link.
- Its primary goal is to convert visitors into customers or leads.
The Preposition Debate
When referring to a landing page, the correct preposition to use is 'on'. This is because you're referring to the surface or location of the page.
- You place something 'on' a page, not 'in' it.
- Think of it like putting a book 'on' a shelf.
Examples and Best Practices
Here are some examples of correct usage:
- Click on the link to land on our new landing page.
- You can find the offer on the landing page.