Who is on YouTube?
YouTube is one of the most popular social media platforms, with over 2 billion monthly active users. But who are these users?
- 72% of YouTube users are between 25-54 years old
- 70% of YouTube users are male
- 60% of YouTube users prefer to watch videos on their mobile devices
Why is it important to know your audience?
Understanding your target audience on YouTube is crucial for creating effective content and marketing strategies.