Definition and Purpose
A landing page is a standalone web page designed to convert visitors into customers or leads. Its primary purpose is to promote a specific product, service, or offer and encourage visitors to take a desired action.
- Increase conversions and sales
- Generate leads and contacts
- Promote a specific product or service
Types of Landing Pages
There are several types of landing pages, including:
- Click-through landing pages
- Lead generation landing pages
- Dedicated landing pages