What are Soft 404 Errors?
Soft 404 errors occur when Google crawls a URL but doesn't index it because the content is similar to a 404 page or doesn't add significant value.
- Google identifies soft 404s based on crawling and indexing signals.
- Soft 404s can negatively impact your website's SEO and user experience.
Identifying Soft 404 Errors in Google Search Console
To identify soft 404 errors, follow these steps:
- Log in to Google Search Console.
- Navigate to the 'Crawling' section.
- Click on 'Soft 404s' to view the list of affected URLs.
Fixing Soft 404 Errors
To fix soft 404 errors, consider the following:
- Review and remove or update low-value content.
- Ensure proper 404 error pages are served for non-existent content.
- Improve content quality and relevance.