Introduction
Instagram is one of the most popular social media platforms, with over 1 billion active users. But who are these users? What are their demographics, interests, and behaviors?
Demographics
Instagram's user base is diverse, with a slightly higher percentage of women (51%) than men (49%). The majority of users are between 25-34 years old (31%), followed by 18-24-year-olds (24%).
- 51% of users are women
- 49% of users are men
- 31% of users are between 25-34 years old
- 24% of users are between 18-24 years old
Interests and Behaviors
Instagram users are highly engaged, with 71% of users accessing the platform daily. The most popular interests on Instagram include fashion, beauty, travel, food, and sports.